No matter how good hair colour you apply, harsh chemicals and extreme environments fade your colour faster than you expect. This advance conditioning formula with natural antioxidant (grape seed) and colour locking active (walnut fruit) ensures that your colour lasts longer, stays vibrant. It also protects your hair from repeat colouring procedures. Intenso fluid creme is a unique hair conditioning which penetrates deeper layers of hair and provides greater nourishment. It also ensures fuller, more lively hair from first application itself.